Hey everyone! So in a couple of weeks I’m going to be launching a kickstarter to fund my very first Children’s Book, Love You Lots Like Jelly Tots! I announced the kickstarter last week, and since then I’ve had a bunch of comments from friends and family admitting that they’re not quite sure what a kickstarter is, and that they’re a bit confused by the whole thing. These people want to help me, but they don’t know how! So I’m here to help you figure out how to support my kickstarter.
If you have any more questions, please please ask me! If you want to support me but don’t know how, all you need to do is ask. You can email me at firstname.lastname@example.org or Facebook me, or contact me in any of the ways you usually do 🙂
What IS kickstarter?
Ok this is probably a good starting place. Kickstarter is a website that let’s a person or an organisation get the financial backing to run creative projects. For example, I need £700 to fund the first print run of my book. In order to get the money, I ask lots of people for small donations. These small donations build up and eventually (hopefully) by the end of the month I have the money to print the books.
Kickstarter isn’t a give with no return process, either. Each kickstarter offers something called “rewards”. When you donate (or “pledge”) to a kickstarter, you are buying a particular reward. In my case, I’ll be offering anything from digital copies of the book, to printed copies, signed copies, commissions, and more.
What if you don’t hit your target?
If I don’t hit the £700 target on Kickstarter, I don’t get any money. Kickstarter is an “all or nothing” platform, meaning even if I raise £699 and no more, I get nothing. The project flops, and I pick up the pieces and figure out what I did wrong. It’s a big risk, but at the same time it could reap enormous reward… However: You won’t be charged for your pledge until the campaign has ended successfully! At the end of the month, if I’m not successful, you don’t get charged and your pledge doesn’t go through. If I am successful at the end of the month, your pledge will go through!
Why Kickstarter? Why not just find the money yourself?
True fact: I’m broke. I’m a self employed independent artist, what do you expect?! I could get the money together myself, but it would take a long time and frankly by the time I do it, I’ll probably have finished a whole bunch of other projects that I really want to work on as well! Doing a kickstarter means, when successful, I’ll have access to the money right off the bat. There are other benefits too – Getting a successful kickstarter is a huge marketing boost, you reach a whole new audience who might not have heard of your work, and make all sorts of new connections. Plus, it’s fun. Yeah, you heard me right. This is fun!
What’s stopping you from just taking the money and running?
Honestly? Not a lot. There’s a lot of trust involved in this kind of project. There are also, however, a lot of better ways to scam people out of their money and if I really wanted to do that kinda thing, I wouldn’t be doing this. Running a kickstarter campaign is a LOT of work, and I’m more interested in creating books and drawing pictures and telling stories than I am in stealing yer money. If you don’t trust me, don’t pledge. Simple as that 🙂
I have to give my card details to Kickstarter but I’m nervous – is it safe?
It it absolutely safe. Kickstarter has handled over $9 billion worth of transactions since it started, and hasn’t had any issues with security. And at the end of the month, when the campaign is over, you can remove your card details. Please remember to do this AFTER the 31st of March if you’re planning on doing it, or you’ll have to give them all over again in order for the pledge to go through. Remember – Kickstarter doesn’t take a payment from you until the end of the campaign, in my case that’s the 31st March.
For more information kickstarters security, you can view their own FAQ about the subject here.
Coming next: HOW to pledge on kickstarter